By enabling SSL on your website, your website URL will start with “HTTPS”. Browsers will then label your site with a “Secure” sign, and your customers will feel secure visiting and revisiting your website. As you gain customer trust, your brand reputation will be improved, too.

Not only that — SSL protects information that is transferred through the website, such as login name, password, or contact data that are submitted through the website enquiry form. It prevents hackers from intercepting and getting the information, which might be used in phishing or other form of attacks.

Moreover, Google has announced that SSL is included in its ranking algorithm. This implies that enabling SSL on your website will improve your Google rankings and in turn, increasing visitors count and traffic.